The ability to access a more extensive client base, communicate with customers in meaningful ways, and stay up with evolving market trends, social media, and other digital technologies are swiftly becoming crucial components of most businesses. Companies must take a proactive approach to grow an online presence to stand out from the crowd. Companies are competing for a limited number of spots on the first page of search engine results, and SEO experts have become increasingly important to order to stay ahead of the competition. With the increased demand for SEO experts, those thinking of entering this field have the needed knowledge and skill set to provide quality services and rank higher on search engines. A well-structured SEO course will teach students the techniques and strategies required to maximize a website’s visibility in search engine results. The course Local Client Takeover provides covers a wide range of topics to ensure all areas of SEO are understood.