The Frai family tradition with jewelry dates back to 1973, when it started dealing diamonds and precious stones like emeralds, sapphires, and rubies in Israel.
Eran Frai took over the business after he moved to the United States and became a certified gemologist at the prestigious Gemological Institute of America. In 1983, the company officially became known as "EFRAI Co The Frai family tradition with jewelry dates back to 1973, when it started dealing diamonds and precious stones like emeralds, sapphires, and rubies in Israel.
Eran Frai took over the business after he moved to the United States and became a certified gemologist at the prestigious Gemological Institute of America. In 1983, the company officially became known as "EFRAI Co.
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Great customer service and I had such a lovely experience."