For our guests, the utmost in comfort and service underscore the Second Cup experience. Warm, comfortable yet modern and contemporary, rich and textured, familiar yet global create the relaxed atmosphere of our “Premium Global Cafe". Second Cup is anchored by the barista station where our experienced baristas create the premium coffee and specialty beverages which proudly define our reason for being.
Each cafe is uniquely designed to create a warm, inviting feeling in a contemporary setting that maximizes traffic flow and function, and complements the local culture. Our disciplined design and concept allow for modest customization to reflect the local culture and tastes of the host community that it serves.
Our Vision is to be recognized and rewarded as a leading global Premium Café Brand. Warm, comfortable yet modern and contemporary, rich and textured, familiar yet global create the relaxed atmosphere of our “Premium Global Cafe". Each café of Second Cup is uniquely designed to create a warm, inviting feeling in a contemporary setting that maximizes traffic flow and function, and complements the local culture.
Second Cup started in specialty coffee retailing in Toronto, Canada in 1975 and since then has grown our offerings to better serve our Second Cup café guests. Over the past 35 years, Second Cup has expanded globally to over 400 cafés in 16 countries. Our first Second Cup International Regional Franchise was established in 2003 in Dubai, and we continue to be a second home to tens of thousands of discerning guests every day in 16 countries. Bahrain, Egypt Jordan Kuwait Oman, Qatar, Saudi Arabia Syria Turkey UAE, USA, Cyprus, Lebanon, Romania.
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